“Everything I do is a matter of heart, body and soul”, says Jenni Button, chief designer and owner of Jenni Button International. “For me designing is an expression of who I am as a woman, with all the complications, challenges and emotions. However, the artist within me strives for beauty, both sensually and visually. So design is a constant challenge to balance comfort with luxe, the practical with the desirable”.
Whatever form design takes, Button will tell you it begins and ends with the body – it’s sensual expression, sense of security and freedom of movement.
“I’m designing for an International woman who demands a modern system of dressing.” Jenni Button International’s concept is based on a few key pieces, where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season.”
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